Firm Value Is in the Eye of the Beholder
- 21 hours ago
- 1 min read
Every CPA firm leader eventually confronts the same question: What is my firm really worth?
Owners either consistently underestimate their value—or dramatically overestimate it. That’s because firm value is not a fixed number. It’s a moving target shaped by market conditions, successor goals, strategic fit, and the unique attributes of the practice itself.
A buyer or successor isn’t just purchasing revenue. They’re evaluating risk, opportunity, cultural alignment, and the potential for future returns
In a May 2026 issue of Inside Public Accounting, Ira Rosenbloom outlines 5 attributes that enhance firm value.
