A CPA firm's marketing staff is critical to getting positive messages out in the marketplace to build bridges with clients, potential clients, recruits, the media and the community at large.
Often, CPA firms look at the marketing team as the sales team. While they often support the sales team, marketing has a different and more specialized function within a practice.
What attributes make a marketing professional a successful and integral part of any firm?
In a podcast with Pennsylvania CPA Journal Managing Editor Bill Hayes, Ira Rosenbloom from Optimum Strategies outlined the qualities necessary to be (or hire) a stellar marketing professional at your firm.